Brands Demand Watches For Women

Brands Demand  Watches For Women

Conspicuous consumption may be on the decline in China’s “soft luxury” market, as some wealthy Beijingers and Shanghainese buy more “logo-lite” handbags and apparel, but major luxury brands see China as a long-term bright spot for “hard luxury” — watches and fine jewelry in particular.OVER the years, watches have evolved from just a time-keeping tool to a symbol of status and in more recent times, a fashion accessory.Wrist watches are often appreciated more as works of art rather than just timepieces and this has created several different markets for wrist watches, ranging from very inexpensive to extremely expensive watches.And as watches become more affordable, the mid-range space is gaining more attention as people look for an everyday watches that are both affordable and fashionable.Belgian watch brand Ice-Watch looks forward to tapping onto Asia’s growing penchant for mid-range watches.