Ferrari Improted Watch For Men
Ferrari and Panerai entered into a five year agreement to design,
manufacture and distribute Panerai watches displaying the Ferrari
trademark. The collection was branded Ferrari engineered by Panerai
and consisted of two product lines: the sport/elegant "Granturismo"
and the aggressively sporty "Scuderia". The collection consisted of
11 models priced between US$5,000 and US$30,000.
Despite unique cases that were not shared with other Panerai watches
and unique watch faces displaying the Ferrari brand, the Ferrari
engineered by Panerai watches did not sell well, except for a brief
time after their initial release, and were usually available for
discounted prices. Panerai and Ferrari did not renew the agreement
when it expired in 2010.
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