Latin for "Invincible", Invicta was founded in La Chaux-de-Fonds,
Switzerland by Raphael Picard. Picard had the radical notion that fine
Swiss timepieces could be offered at modest prices. In 1837 Invicta
began handcrafting its first watches and for well over a century this
diligent company created manual and automatic winding pieces of
exceptional design and construction. In 1991, the descendents of the
Invicta family re-established the brand holding firm to Picard's
founding principle of affordable luxury. They recognized that Invicta
could provide the watch buying public with unprecedented access to the
fine Swiss quality at prices well within their reach. Still privately
owned and operated, Invicta has powered forward with Picard's maverick
spirit, and the once small company has grown into a dynamic force
worshipped by collectors and feared by the watch-making industry. In the
history of Invicta watch, one thing has remained constant: Invicta
watches are known for their quality and beautiful design. This is as
true today as it was a century ago.
No comments:
Post a Comment